FREE GUIDE: 3-STEP MARKETING MASTERPLAN PROCESS
TO DELIVER BETTER COMMUNITY OUTCOMES
My name is Mark Seymour. For nearly two decades, my company, Seymour Strategists has helped corporate clients across the Asia Pacific to market more than 100 key urban renewal, greenfield’s and corporate projects successfully.
Our marketing has sold for our clients more than 40,000 apartments… 60,000 homes… 300,000sqm of retail and 600,000 sqm of commercial space in record time. And, repositioned many corporate brands to compete better in their respective marketplaces.
And I’m also proud to say that we don’t rest on our laurels, we continually evolve our quality marketing process – the results we get for clients improve year after year.
Seymour Strategists takes care of everything you need to sell your project.
We can advise and work with your in-house marketing team, or if you don’t have a marketing team, we can take care of everything you need to sell your project including:
Brand Strategy Development
- Site marketing analysis/audit
- Quantitative and qualitative market research
- Buyer personas and segmentation
- Competitive analysis and mapping
- Masterplan review
- Project Naming
- Developing Sustainable Competitive Advantages
- Competitive positioning
- Masterbrand delivery and rollout
- Project growth strategies – jobs, industry, town creation, placemaking
- Target audience selection and segmentation
- Master Brand marketing communications and advertising plan
Campaign Marketing Delivery
- Content and digital marketing (SEO, Google Ads (search and Display) and Social LinkedIn, Facebook, Instagram etc.)
- Graphic design, copywriting and images
- Electrotonic media – TV, film, cinema and radio advertising
- Media planning and buying
- Direct marketing
- Concept Renders
- Advertorials, newsletters, coffee table books
- Project Masterplan models
- Marketing Suite design and layout
- Sales materials – sales plans, mood boards, price lists etc
- Issues and media PR management and control of external media perspective
Masterbrand Creative Delivery
- Masterband creative design concepts
- Brand design guidelines
- Project positioning film
- Vision brochures
- Websites
- Project photography
- Project signage
Internal Masterbrand & Marketing control management systems
- Marketing budget management & reporting to PCG’s
- CRM integration
- EOI and Tender writing, documentation and design
- Sales agent selection and management
- Implementation review, measurement and optimisation processes
Are you working on a development? Why not book a Free 30-Minute Project Clarity Session with me?
What we’ll do on the call is discuss your current situation – where the project is up to, what are the critical issues confronting you, your timing and what help or assistance you may need.
The session is free…. there’s absolutely no obligation.